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Pouch Pal is the non-squeezable, mess-preventing, cap-keeping, time-saving food pouch case. Simple, ingenious, and stylish, Pouch Pal fits in a cup holder and has a built-in space on bottom to hold the food pouch cap. Pinch and push technology is the key to avoiding annoying vacuum seals. Say goodbye to readjusting, sliding, pinching, rolling, or curling the food pouch. No pouch Olympics necessary.